If you’re a food or drink start-up, your packaging design isn’t just a practical necessity—it’s a business-critical investment. Your packaging is often your first and most powerful point of communication. It tells your story, conveys your values, and invites consumers to pick up your product. Here’s how thoughtful packaging design can set your brand apart.

In the luxury market, a brand’s story is as vital as its product. For GROVE England, an emerging British fragrance house, we crafted an identity that reflects founder Laura Butler-Madden’s vision of nature-inspired elegance and timeless sophistication.

In the luxury market, a brand’s story is as vital as its product. For GROVE England, an emerging British fragrance house, we crafted an identity that reflects founder Laura Butler-Madden’s vision of nature-inspired elegance and timeless sophistication.

As a startup, you know how crucial it is to build a strong, differentiated brand from the very beginning. But the common advice to "build a big brand" often feels unattainable for early-stage companies operating on tight budgets. In this post, we'll explore the three critical stages of startup brand-building...

So plastic is bad, what can we use instead?
Here are a few innovative materials that are exciting us right now.

🤯🤯🤯 So. Many. Terms.
Fear not - we’re here to break this shizzle down for you…

It can be tricky to make the switch so here are our top tips for making the change.

Packaging is an essential part of any product's life cycle, and it's no secret that both environmentally conscious consumers and retailers are closely examining the materials and design of packaging.

This seems like a pretty odd question from a proudly sustainable studio, right? Hear why we approach the problem a little differently.

In the fast-paced world of start-ups, effective branding can be the key to standing out from the competition and forging a lasting connection with your target audience.

As designers, we control what we put out into the environment and we can hugely influence how people use and dispose of what we produce, so what are the key takeaways?

How do you position your luxury brand as sustainable without devaluing your status or risking greenwashing?
Join us for the fourth instalment of our 5-part series.

Innovation is often seen as the ‘must-do’ for creatives. But at a time when new businesses are being mindful with their budgets, could clever iteration be the better solution?
Join us for the third instalment of our 5-part series.

Redefining luxury with sustainability at its core, our recent work for Heloise O’Hagan’s candle brand merges refined design with conscious living. Honoured with PENTAWARDS and MUSE Awards, this project speaks to the future of sustainable luxury. Dive into our blog to explore how we created a brand that’s both timeless and thoughtfully modern.

How do you position your luxury brand as sustainable without devaluing your status or risking greenwashing?
Join us for the second instalment of our 5-part series.

We’re so incredibly proud to have taken TWO bronze awards for luxury packaging design.

At a time when packaging is under the microscope more than ever, how can we ensure luxury packaging is sustainable, functional and circular, whilst still remaining faithful to the brand image?
Join us for part 1 of our 5-part series.