4 Steps Toward Sustainable Packaging
It can be tricky to make the switch so here are our top tips for making the change.
That’s why we believe that the solution to plastic pollution lies with us as designers working with brands to create sustainable products and practices.
1. Don’t change everything at once
Rather than changing everything all at once - which can be overwhelming and expensive - slow down.
Research > Test > Evaluate
Rather than replacing all your supplies with greener alternatives, start with one or two key things and go from there.
2. Order samples
Test out the following:
Compatibility with your product
Ensure the materials are a good match for your products, ask yourself;
• Do they fit well?
• Does the package showcase your products in the best way possible?
• Is it easy to unbox or remove items from the container?
Durability
Do a stress test with the packaging. Place your products inside then try to recreate what a package would go through during a typical shipping journey. If possible, bend the material, apply some pressure, or even throw it around to see how well it can protect its contents.
Weight & size
A few extra grams and centimetres can increase your shipping costs.
Choose packaging with just the right dimensions and weight — i.e., large and strong enough to contain your products, but not too big or heavy that you end up spending lots on shipping.
3. Adjust your pricing
Over half of consumers are willing to pay more for greener products.
Choosing sustainable packaging solutions may mean that you end up paying more. Factor this in when pricing your products, and if you’re raising your costs to cover your new process then don’t be afraid to share this new, conscious approach with your customers & followers.
Your tribe will value honesty & transparency.
Thinking of absorbing the cost?
Ensure this approach is sustainable for you & your business.
4. Inform your customers
We can’t stress this enough - education is key.
Depending on the material you’ve chosen, ensure that your packaging carries clear instructions as to how it can be reused, recycled or composted.
If it ends up in the wrong waste stream and contaminates a batch of potentially recyclable materials, all of your good intentions will have been in vain, so make sure you help to educate your customers.
