Crafting a Candle Brand – Sustainable Luxury in Every Detail
Heloise O’Hagan - Luxury Fragrance Candle Packaging Suite
In a world where luxury and sustainability often seem at odds, our recent project for Heloise O’Hagan’s candle brand redefines what modern luxury can be. Heloise, an accomplished interior designer, had a vision: a soy wax candle collection that spoke to craftsmanship, sustainability, and an understated elegance. Our role was to transform this vision into a brand that captured her dedication to refined aesthetics and conscious living.
From brand strategy to packaging design, we worked to develop an identity and experience that would resonate with the eco-minded luxury consumer. Every element—from the hexagonal logo to the multi-sensory unboxing experience—was crafted to embody this blend of elegance and environmental responsibility. The journey has not only brought Heloise’s brand to life but has also been honored with multiple prestigious design awards, underscoring our commitment to excellence in sustainable luxury design.
Below, we break down the key highlights of our work with Heloise’s brand, offering a closer look at the processes and decisions that made this project so impactful.
Strategic Brand Positioning
We began by defining a brand strategy that celebrated Heloise’s refined taste and the luxurious, sustainable nature of her product. Our goal was to communicate a fresh sense of luxury rooted in authenticity, well-being, and sustainability. The result was an identity that resonates with eco-conscious luxury consumers, focusing on mindfulness and material quality.
A Balanced Visual Identity
Box - Blind emboss & litho on G.F Smith Extract
Ribbon - Naturally dyed organic cotton
The hexagon, a timeless symbol balancing modernity and tradition, became a central motif in the brand’s identity. We incorporated this into everything from her logo to the fine bone china vessels. This symbol is woven into every touchpoint, emphasizing both continuity and craftsmanship.
Creating a Multi-Sensory Packaging Experience
Luxury extends beyond aesthetics. For Heloise’s candle range, we designed packaging that truly immerses the consumer. The experience begins with a minimalist box adorned with a blind-embossed hexagonal logo. Upon opening, one can feel the smooth friction of the lid, releasing a subtle fragrance and a gentle ‘whoosh’ of air—each element thoughtfully crafted to highlight the sensory qualities of her brand.
Client Collaboration
Throughout the process, we worked closely with Heloise to understand her vision and elevate her ideas. Her feedback was a testament to our approach: "Their consultative approach went beyond just design; they delved deep into my brand's essence and consistently delivered exceptional results."
Award-Winning Design
Our commitment to creating thoughtful and evocative packaging for Heloise’s brand was honored with multiple awards:
PENTAWARDS 2022: Bronze in Sustainable Design & Bronze in Luxury Homeware
MUSE AWARDS 2023: Gold in Sustainable Design
Key Takeaways
Our studio is proud to have partnered with Heloise on this journey. For brands that strive to communicate the intricacies of luxury, sustainability, and authenticity, our expertise in brand strategy, visual identity, and packaging design offers a path to unique, award-winning solutions. Contact us to discuss how we can help you create a brand experience that embodies sustainable luxury.
