ALL THE LATEST NEWS & MUSINGS FROM THE STUDIO
How to Launch a Luxury Brand: A Step-by-Step Guide to Brand and Packaging Design for Start-Ups
In the luxury market, a brand’s story is as vital as its product. For GROVE England, an emerging British fragrance house, we crafted an identity that reflects founder Laura Butler-Madden’s vision of nature-inspired elegance and timeless sophistication.
Creating GROVE England: The Story Behind Our Brand and Packaging Design for a Luxury Fragrance House
In the luxury market, a brand’s story is as vital as its product. For GROVE England, an emerging British fragrance house, we crafted an identity that reflects founder Laura Butler-Madden’s vision of nature-inspired elegance and timeless sophistication.
Big Brand Thinking for Small Startup Budgets
As a startup, you know how crucial it is to build a strong, differentiated brand from the very beginning. But the common advice to "build a big brand" often feels unattainable for early-stage companies operating on tight budgets. In this post, we'll explore the three critical stages of startup brand-building...
Another win for GbD!
A great result for the GbD studio as we scooped Silver at the International Visual Identity Awards for our rebrand of Hogshaw Farm.
5 alternatives to single-use plastics
So plastic is bad, what can we use instead?
Here are a few innovative materials that are exciting us right now.
Biodegradable, Compostable, Oxodegradable -What’s The Difference?
🤯🤯🤯 So. Many. Terms.
Fear not - we’re here to break this shizzle down for you…
4 Steps Toward Sustainable Packaging
It can be tricky to make the switch so here are our top tips for making the change.
Packaging Design for Good
Packaging is an essential part of any product's life cycle, and it's no secret that both environmentally conscious consumers and retailers are closely examining the materials and design of packaging.
Recycling - is it the answer?
This seems like a pretty odd question from a proudly sustainable studio, right? Hear why we approach the problem a little differently.
Unlocking Success: Small Business Branding Strategies
In the fast-paced world of start-ups, effective branding can be the key to standing out from the competition and forging a lasting connection with your target audience.
DESIRABLE SUSTAINABILITY PT 5: Change begins at the top
As designers, we control what we put out into the environment and we can hugely influence how people use and dispose of what we produce, so what are the key takeaways?
DESIRABLE SUSTAINABILITY PT 4: Waste is a design flaw
How do you position your luxury brand as sustainable without devaluing your status or risking greenwashing?
Join us for the fourth instalment of our 5-part series.
DESIRABLE SUSTAINABILITY PT 3: Iterate vs Innovate
Innovation is often seen as the ‘must-do’ for creatives. But at a time when new businesses are being mindful with their budgets, could clever iteration be the better solution?
Join us for the third instalment of our 5-part series.
Crafting a Candle Brand – Sustainable Luxury in Every Detail
Redefining luxury with sustainability at its core, our recent work for Heloise O’Hagan’s candle brand merges refined design with conscious living. Honoured with PENTAWARDS and MUSE Awards, this project speaks to the future of sustainable luxury. Dive into our blog to explore how we created a brand that’s both timeless and thoughtfully modern.
DESIRABLE SUSTAINABILITY PT 2: Authentic Sustainability
How do you position your luxury brand as sustainable without devaluing your status or risking greenwashing?
Join us for the second instalment of our 5-part series.
Something to celebrate
We’re so incredibly proud to have taken TWO bronze awards for luxury packaging design.
DESIRABLE SUSTAINABILITY PT 1: A pioneer for positive change
At a time when packaging is under the microscope more than ever, how can we ensure luxury packaging is sustainable, functional and circular, whilst still remaining faithful to the brand image?
Join us for part 1 of our 5-part series.