LUCY BERRIDGE INTERIORS
Visual Identity | NPD | Web Design
Product and brand development for a modern homewares brand setting the standard for stylishly organised living.
With a background in styling, interior design and art, including time at prestigious publications such as Vogue and Harpers & Queen, Lucy Berridge is known for her impeccable attention to detail. Throughout her styling career, she had struggled to find pieces which were more than a sum of their parts, as elegant as they were functional.
Lucy approached us with an idea to create her own homewares brand that would fill that gap, starting with a desk collection that promotes stylishly organised living with pieces that are beautiful enough to be used in any room of the home.
Using her grandfather’s vintage letter rack as the inspiration, we helped Lucy to create a range of products that blend her exquisitely hand-drawn patterns with carefully chosen modern plains and specially commissioned bold, oversized marbles - paying homage to classic English design in a way that is completely her own.
To further support the brand, we evolved the visual identity encapsulating Lucy's calligraphy skills to create a more relaxed, organic look and designed an e-comm website ensuring a seamless customer journey.
Calligraphy is woven through the identity connecting the two facets of her creative business.
The inaugural collection showcases meticulously crafted desk accessories, comprising four exquisite designs, each imbued with Lucy’s artistic touch.
Each handcrafted design is intended to combine, contrast and co-ordinate.
Brand marks are subtly blind embossed onto each product, quietly building brand recognition.
Client Feedback
“As a creative person, I am deeply focused on the visual aspect of my brand, however, I struggled with articulating it and implementing the production process. Good by Design seamlessly delivered these crucial elements with the perfect blend of professionalism and friendliness.
Their dedication to the project, meticulous attention to detail, clear communication, and ability to maintain momentum were invaluable. Good by Design's patience, skill set, creativity, organisation, and sheer hard work were the backbone of my brand's successful launch.”
Lucy Berridge - Creative Director
SECTOR
Home Decor
Homeware
Stationery
Lifestyle
Visual Identity
NPD
Web Design
Copywriting
Project Management
CLIENT
Lucy Berridge Interiors
DISCIPLINES
Lucy Berridge, Styling
Ali Allen, Photography
Pat Hopkins, Artworking
COLLABORATORS