SORELLE HEALTH
Visual Identity | Packaging Design | Copywriting
Repackaging a whole food supplement brand for natural beauty that begins from within.
N. Skea Health was launched in 2018 in order to help others to manage their health through Ayurveda, nutrition and clean & natural supplements. Although they had an incredible product, their passion, expertise and product quality weren’t being conveyed by their branding.
Good by Design was commissioned to rebrand the newly named ‘Sorelle Health’, a naturopathic range of natural vitamins, minerals & herbs, that would establish them as a natural & honest brand providing high-quality supplements within the health & wellness sector.
Each ring of the icon represents the different areas of Ayurvedic healing - physical, mental, emotional and spiritual.
BEFORE GOOD BY DESIGN
AFTER GOOD BY DESIGN
We used a silkweave paper to give the label a natural, textured feel.
To both enhance their look and make the jars more easily recyclable, we changed the caps from plastic to aluminium, a circular material which is infinitely recyclable.
The design draws upon the secondary colour palette to create a visual distinction between the product range .
Client Feedback
“The whole process was organised and succinct, with ideas and discussions shared throughout.
Good by Design helped me identify my vision, especially who my ideal target audience is. I now feel so confident because I can be consistent in how I deliver and sell my brand.
Everything was possible and nothing was too much trouble!”
Nicky Skea - Founder, Sorelle Health
Visual Identity
Packaging
Sustainable Design
Project Management
CLIENT
Sorelle Health
SECTOR
Health & Beauty
Healthcare
Supplements
DISCIPLINES