GROVE England Luxury Perfume Collections
Packaging design for interior fragrance brand, Heloise O'Hagan, embodying sustainable luxury
Packaging and brand design - Sorelle Health - Whole Food Supplements
Brand development Lucy Berridge Interiors Luxury Desk Accessories

We’re a strategy led brand & packaging design studio for luxury start-ups and purpose-driven brands.

We design for good.

Branding a modern British dye house

Flying the flag for fun & adventure

Redefining sustainable luxury

An online home for aspirational design

Repackaging natural health & wellness

  • Good by Design - Luxury branding, packaging & web design - perfume, hand & body care and home fragrance - GROVE England

    grove england

  • packaging design for whole food supplements

    sorelle health

  • Brand and web design - Cloth Collective - natural dye house

    cloth collective

  • Award winning sustainable packaging design heloise ohagan

    heloise o'hagan

  • Brand dvelopment and NPD for luxury home accessories brand

    lucy berridge interiors

  • Their dedication to the project, meticulous attention to detail, clear communication, and ability to maintain momentum were invaluable. Good by Design's patience, skill set, creativity, organisation, and sheer hard work were the backbone of my brand's successful launch.

    Lucy Berridge Interiors

  • You’ve done such a beautiful job with everything...This has instantly catapulted the brand into the sustainability space.


    Cloth Collective

  • We could not have enjoyed working with Good by Design more! They are so systematic and diligent in their approach and made the whole process feel like an exciting journey, where each week we saw our brand coming to life. 

    Hogshaw Farm & Wildlife Park

  • Good by Design has given my brand personality and character helping me stay true to my identity and vision, especially around who my ideal target audience is - everything was possible and nothing was too much trouble.

    Sorelle Health

  • Good by Design are total pros. They have their own way of taking what you have in mind and developing it further. They understood my needs and created a beautiful beacon for the work I do.



    With Hart Films

  • Good by Design are a class act. Talented, professional, creative and the breadth of their input seems endless. I feel very lucky to have been on this journey with them.


    Campion & Daughters

  • Good by Design listens carefully and then delivers above and beyond. They work deeper than the design; getting under the skin of a brief quickly and leaving no stone unturned.


    Heloise O’Hagan

ALL THE LATEST NEWS & MUSINGS FROM THE STUDIO

Featured
Creating GROVE England: The Story Behind Our Brand and Packaging Design for a Luxury Fragrance House
Creating GROVE England: The Story Behind Our Brand and Packaging Design for a Luxury Fragrance House
Big Brand Thinking for Small Startup Budgets
Big Brand Thinking for Small Startup Budgets
Another win for GbD!
Another win for GbD!
DESIRABLE SUSTAINABILITY PT 4: Waste is a design flaw
DESIRABLE SUSTAINABILITY PT 4: Waste is a design flaw

THINGS WE’RE PROUD OF

EasyFairs London Packaging Week